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Try focusing on 4 or 5 main tactics for the year and create execution plans around these tactics.Keep in mind that your tactics may or may not be the same as your goals. to increase traffic by 50%) then your tactic would drill down more on how to get that result — and be as the name implies, more tactical.Maybe you work for a large corporation and have been tasked with developing next year’s marketing plan, or perhaps you are launching a new start-up and need to craft a plan from scratch.
Using email and social media while surveying the content landscape will give you an immense amount of knowledge about your industry.
Here are some quick tips to help you understand who you’re up against: For more on why these tactics are important, how to implement them and what data you can glean from them, read Competitor Research in an Inbound Marketing World. Perform a SWOT Analysis Standard to any business or marketing plan is the SWOT analysis.
Your net doesn’t need to be wide — it needs to be precise.
For more information about buyer personas, read How to Avoid 4 Buyer Persona Mistakes for advice and a free template on developing your personas.
It will also help you develop your messaging and your unique selling proposition.
Brutal honesty is imperative for a truly insightful SWOT. Limiting your lists will help you to focus on the most critical points and help retain focus.“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Abraham Lincoln knew that preparation is everything.Whether you’re chopping down a tree or figuring out how to write a marketing plan, the steps you take ahead of time are crucial to your marketing success.In this article, our marketing plan discussion will focus mostly on the digital marketing aspect, but the strategies and concepts can be expanded to encompass your entire marketing department.Why You Need a Marketing Plan How to Structure Your Marketing Plan 5 Pre-Plan Research Steps How to Plan Your Marketing Strategy Free Marketing Plan Templates For today’s marketers, creating an integrated marketing plan that includes social media marketing, content marketing, email marketing and SEO — all tenets of a strong inbound marketing strategy — is necessary in order to attract and convert buyers in a digital age.Researching your competition first will also help you through the next step of performing a SWOT analysis.In the world of inbound marketing, there are a handful of strategies that can be useful when researching competitors.No one can predict the future, which is why you need to remember that your marketing plan should be a living, working document.This is not a a brand handbook or a book on company policy.This is a crucial step in developing an inbound marketing plan.Creating buyer personas will help you understand: This information will help you to personalize your marketing materials so they are targeted and highly relevant to your audience segments.