Describe your target customer based on personality type, income level, age, gender etc.
One of the biggest mistakes entrepreneurs make in the early stages is to solve a problem nobody has.
Taking some time to explain the problem with factual evidence shows you’ve done the research.
Getting specific about your target market shows self-awareness.
Claiming your target market for Bob’s Pizza Shop is is a bit more assuring, especially if you go on to explain how your zip code has a high concentration of this demographic.