The Case For Case Studies In Management Research

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We generated a list of the 40 most popular Yale School of Management case studies in 2017 by combining data from our publishers, Google analytics, and other measures of interest and adoption.

In compiling the list, we gave additional weight to usage outside Yale.

The case describes the history of coffee production across the world, the rise of the “third wave” of coffee consumption in the developed world, the efforts of the Illy Company to help coffee growers, and the differences between “fair” trade and direct trade.

Faculty have found the case provides a wide canvas to discuss supply chain issues, examine marketing practices, and encourage creative solutions to business problems.

Students are asked what would a major change in health care delivery look like? Were the center's structure and processes appropriate for transformational change?

Faculty have found this a great case to discuss institutional obstacles to innovation, the importance of culture in organizational change efforts, and the differences in types of innovation. In 2015, Ant Financial’s MYbank (an offshoot of Jack Ma’s Alibaba company) was looking to extend services to rural areas in China by providing small loans to farmers.Students are asked whether Cadbury should join with the industry to lobby for more time?What else could Cadbury do to ensure its supply chain was ethically managed?The case documents the many incremental innovations the designers were able to implement and the way designers learned to interact with physicians and vice-versa.In 2010 there were questions about how the CFI would achieve its stated aspiration of “transformational change” in the healthcare field.Would its big data and technical analysis provide an accurate measure of credit risk for loans to small customers?Could MYbank rely on its new credit-scoring system to reduce operating costs to make the program sustainable?Microloans have always been costly for financial institutions to offer to the unbanked (though important in development) but MYbank believed that fintech innovations such as using the internet to communicate with loan applicants and judge their credit worthiness would make the program sustainable.Students are asked whether MYbank could operate the program at scale?The case highlights the synergies as well as trade-offs between pursuing these triple benefits.The case describes revelations that the production of cocoa in the Côte d’Ivoire involved child slave labor. Cadbury's culture had been deeply rooted in the religious traditions of the company's founders, and the organization had paid close attention to the welfare of its workers and its sourcing practices.


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