Term White Paper

Term White Paper-10
Writing a white paper isn’t easy, but it can be an awesome way to stand out as an expert in your field.

Writing a white paper isn’t easy, but it can be an awesome way to stand out as an expert in your field.

Numbered list: for anyone interested in a light and lively roundup of highlights about some issue or to spread FUD on competitors #3.

Problem/solution white paper: for prospects near the start of the buying cycle who are using the Web to research a nagging business or technical problem Back to top Remember that there are no “rules” or universal standards for what makes a white paper… By my definition, a problem/solution white paper contains useful information to help people understand some relatively new, complex or expensive offering they are considering buying for their business.

Back to top White papers come in many different types, with no accepted system for labeling them precisely.

Given this, the majority of white papers fall into one of these three main flavors: #1.

They have first cousins in the Green Paper; I’ve heard Grey papers mentioned but couldn’t find much information.

Click any topic to see related questions and answers.

Back to top Each type is most appropriate for delivering certain information to a certain audience, as shown below.

For shorthand, I’ve used “offering” to represent any product, service, technology or methodology described in the white paper. Backgrounder: for prospects near the end of the buying cycle or to support a product launch for journalists, analysts and channel partners #2.

When the European Commission publishes a green paper it is intended as a ‘discussion document’ to stimulate debate on a particular topic.

The purpose of a green paper is to encourage interested parties to contribute to the dialogue and share their knowledge, insights or reservations.


Comments Term White Paper

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    This White Paper is the European Commission’s contribution to this new chapter of the European project. We want to launch a process in which Europe determines its own path. We want to map out the challenges and opportunities ahead of us and present how we can collectively choose to respond. After a broad debate across our continent in the months…

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