So your professor wants you to perform a SWOT analysis for Mac Donald’s.
And you’ve decided the best way to kick off the assignment is to browse around a little. This post will conduct a Mc Donald’s SWOT analysis so you can replicate the process for your assignment. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats.
According to Statista (2018), Mc Donald’s Corp ownedat least 37,855 restaurants as of 2018.
Currently, franchisees own 92.7 percent of the business, according to Forbes (Feb 4, 2019).
Other sources show that Mc Donald’s is the biggest chain of fast-food restaurants (in terms of sales) worldwide.
They include Mc Griddles breakfast sandwich, premium salads, chicken nuggets, baked apple pie, and the Egg Muc Muffin.
The success the brothers saw must have inspired them to introduce franchising into their overall business strategy.
As a result, the business grew into 10 restaurants, nine of which were franchises.
Before 2018, the company’s headquarters sat in Oak Brook, Illinois.
It turned out that Kroc had a really huge vision for his new business.