Jetblue Case Study Swot Analysis

Jetblue Case Study Swot Analysis-36
Weak financial reporting, highlighted in the audit. Joint ventures with other Airlines for new market development.It has been using a single fleet Jet Blue financial position is strong, so it can think for further expansion nationally and internationally. Terrorism is the major concern after 9/11 Incident.The leather surfaces are easier to maintain and last much longer (Essentials). Neeleman is not against unionization but he would prefer to avoid them.

Weak financial reporting, highlighted in the audit. Joint ventures with other Airlines for new market development.

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The Company focuses on serving underserved markets and/or large metropolitan areas that have high average fares.

It has a geographically diversified flight schedule that includes both short-haul and long haul routes.

Jet Blue commenced service in February 2000 and established its primary base of operations at New York's John F. On August 28, 2001, it began service at its West Coast base of operations, Los Angeles' Long Beach Municipal Airport.

As of February 11, 2004, it operated 222 weekday flights, including 108 weekday flights between the Northeast and Florida, 66 weekday flights between the East Coast and western United States and 48 weekday short-haul flights. One of these strengths is the unique relationship that the company has enjoyed virtually since its inception with its employees.

In the early planning process, 20 members of Jet Blue's management staff met for two days and settled on five core values: safety, caring, integrity, fun and passion.

These five values result in a superior customer and crewmember experience (Motley Fool).

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Employee skills are not enough to hire person, HR also evaluate the other attribute such as personality and attitude. Jet blue has been efficiently utilization the resources which results in low operating cost.

Efficient and talented employee help Jet Blue to perform operation in a better way to facilitate its customers. domestic airline by Coned Nast Traveler magazine’s “Readers’ Choice Awards” for the sixth year in a row.

Consumer are satisfied from the services offered by Jet Blue. Former employees of Southwest Airlines are currently working with Jet Blue.


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