' " says Rohr, who adds that you can have more than one elevator speech depending on your audience.You might have a different pitch for your potential customers as you would to, say, an investor, or even members of your team.That's why it's important to set up an organization chart to define who you plan to have do the tasks you need in your business—even if they're subcontractors.
"But you need to take action—especially if you want to land investors.
They want to see how you plan to get potential customers to reach in your direction." How to Write a Business Plan Outline: The Org Chart Even if you plan on running a sole proprietorship, you still won't be able to do everything involved in running your business by yourself, whether that might be setting up your website or preparing for tax season, says Rohr.
I don't care what they are, but they should focus on solving a problem or capitalizing on an opportunity." Rohr also suggests making a mix of easier and harder projects so that you can build confidence by making progress.
If you have employees or contractors, "don't forget to assign names to each project to define who is responsible for it," says Rohr.
"The key to goal setting is to find ones big enough to inspire you but not big enough to collapse you," says Rohr. But if you get good at picking ones that [you can] accomplish, and then creating new ones, your confidence will increase." How to Write a Business Plan Outline: Your Elevator Speech Next up: Focusing on your outward message, explaining what problem or frustration your business solves.
"This is where you give the short answer to the question, 'What do you do?
"The primary purpose of a business plan is to help you gain clarity and hold yourself accountable for moving in the direction of what you want," she says.
"The secondary purpose is to attract investors, or get a loan, or get buy-in from your spouse, partner, parent, kid, team members, or whomever.
"You'll need to prove that you know your assets from your elbows," she says.
You'll also need to know your financial goals as defined in a budget, which also build on the goals you set in the earlier section of your plan.