How To Create A Marketing Plan For A Small Business

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At the minimum, it should include a description of who your customers are, how they get information and where you can reach them.

To start this process, complete these four steps first. Determine Why a Customer Would Come to You This means more than just restating your product’s or business’ mission statement.

Let’s look at what is included in a marketing plan, and the steps needed to create a great one.

A small business marketing plan can be as robust or as lean as you want.

It can serve as your guide to identifying and reaching your customers and staying engaged with them.

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It should also outline ways to adjust your methods as you learn what works and what doesn’t.You should know and understand why a customer would choose you over a competitor. Identify Your Target Customers Target customers are different than your target market, and you should really know both.Your target market refers to the area (geographic or otherwise) that you will serve, while your target customers are the people who are most likely to purchase your product.If you are more of a visual learner I have included a short video you can watch that walks you through the 7 steps. Determine What Your Are Going To Sell And To Who (Your Target Market) 2. Marketing is what separates successful companies from unsuccessful companies.Determine Your Positioning (click to see definition) 3. If a company has great marketing, it can have a substandard product or service and still be successful. Now on the other hand, if a business has great marketing coupled with a great product or service the results can be remarkable.Take a look at all of they large companies you know today.At one point in time they were all small companies..were not always large.There are many different steps that cover a range of issues, including accounting practices, hiring, purchasing equipment and advertising, just to name a few.One of the most essential of these startup responsibilities is marketing.You want to clearly define the purpose behind a customer choosing you over a competitor.Is using your product or service related to social status, everyday living, convenience or something else?


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