In this section, you want to clearly describe the key characteristics of your ideal customer.
You may have more than one ideal customer profile if you have a high mix of products or services.
For more information, we have an article on How to Create a Customer Profile, which includes additional templates and examples for your reference.
This is also known as your company’s vision statement, and is the formalized guiding principle behind your business.
An example of a good mission statement is: A mission statement should be the framework for all strategic planning.
What is it you hope to achieve in terms of growth a year from now?
Once you have stated your objective, describe how the objective will be measured as well as how often you intend to audit the objective’s progress.
Each objective should be written in clear language and support the company’s growth.
You can read our article featuring Examples of SMART Goals for Small Business for more ideas.
A sales plan is a document used to establish sales objectives and develop strategies necessary to achieve them.
Typically, this document establishes a plan for revenue growth and other measurements of success.