Since then, consumers’ acceptance of fast foods has been on the upward trend.
This is manifested by the proliferation of fast food outlets in Petaling Jaya and Kuala Lumpur, such as Mc Donald’s, Kentucky Fried Chicken (KFC), Grandy’s, Pizza Hut and Shakey’s Pizza.
Restaurants are nothing new, but the idea of “fast food” is a newer concept.
In ancient Rome and Greece taverns usually served food and drink to their guests.
Beside that, many of the fast food companies are franchisees of foreign corporations, so profits leave the country.
I/AAAAAAAAACA/3ii9j WKv Nc0/s320/money_fly.gif effect of fast food is the loss of the family tradition of eating together.This is due to convenience concept of fast food restaurant match the busy lifestyles and ease of access to a wide variety of fast food restaurants in the markets. It’s for students, managers, actors, for factory workers, for criminals, for priests and others. M/Ti Wo KHku Cc I/AAAAAAAABGA/SJt JUe BRvj8/s1600/Nowadays, many people, mostly young people, prefer to eat fast food such as hamburgers, fried chicken, shawarma, or pizza. It’s fast, easy to prepare, easy to eat, and cheap. Today it seems like fast food was always around and it is not possible to imagine a world without fast food.Beside that, because of the standardized menu and consistent quality, only minimal time need to be spent obtaining product information (Jekanowsky, Binkley, & Eales, 2001) then consumer did not know what ingredients contain inside fast food. Li EQY/UCZg6MZRx KI/AAAAAAAAAOU/0DEXMlxf6_o/s320/Naturally Yours obesity 2Even though, fast food is the fastest way to feed our hunger, it is not healthy at all. Moreover, it is a major source of calories and most of these calories are from fat. Which means someone can burn this fat overtime through exercise.Going out to a fast food eating joint with family once in a while won’t matter much.However, frequent visits to such restaurants with one’s family can become quite an expensive affair, besides being unhealthy.These places served food out of necessity not because the guests though it would be “fun”.For a long time, people liked to eat at home more than they liked to eat at a restaurant.In the 17th century people like to drink coffee and beer in taverns, but “eating out” didn’t start to become popular until the late 18th century.White Castle was one of the first fast-food chains in the United States.