In a sense, the Internet is the multimedia equivalent of the photocopier.
It allows material to be duplicated at low cost, no matter the size of the audience.
So for all you cynical food critics who think you’ve seen it all, you’re wrong! But with Olympic One, families can rest easier knowing that when Tommy or Suzie decides to redecorate, the money spent on the new paint job will not have gone into the toilet.
Di Giorno is allowing you to take part in this “new” revolutionary feast of Di Giorno pizza. The Container Store’s magazine ad titled “Go Organized” is extremely colorful, spatially aesthetic, and, well, organized. To further ease Mom’s and Dad’s minds, Olympic One has received the Good Housekeeping Seal of Approval and is sold exclusively at Lowes – a trusted retailer for home improvement. The print ad for AZEK Building Products catches the reader’s eye with a back deck formed into the shape of an artist’s palette, framed by a field of perfect grass.
Underneath this image are the words “Create an Enduring Masterpiece” in a handwritten font.
The use of the colors green and brown are natural, emphasizing that it is natural to want to create beauty, and the subtle message is that a father shaping his son’s life is the ultimate creation, your “enduring masterpiece.” This ad is effective because it appeals to our desire for beauty in our lives and our affection for our children, both examples of pathos.
New Friskies Plus will make your pet contently purr because of the perfection of his perky condition. The Brookstone advertisement for its i Convert Scanner for i Pad uses nostalgia for traditional family recipes to seduce the consumer into buying its exorbitantly priced technology so that the past can be “preserved” in new ways (pun intentional). This Di Giorno advertisement is targeting a hungry pizza lover because, with the use of clear and distinct pictures, Di Giorno draws you into the savoryness that the pizza exudes. The suggestion is that this is a place where generations of families will be nurtured and life will be enriched.
And if the melty cheese and Italian herb crust isn’t enough to entice you, let me direct your gaze to the middle of the page, the brightest color on the page, the brilliant yellow flag with the word “new” in it. The contrast between light and dark earth tones promotes Colorado as a state that is full of possibility and hope. Olympic One paint is the perfect paint for homes with children because, as the ad points out, it’s “not just guaranteed for life [but] guaranteed for real life.” The ad shows a baby coloring on the wall, and anyone who has children or has been a child knows coloring on the wall will hurt the paint.
Jessica Parker Choose one of the magazine covers you have analysed in class and outline the techniques it uses to appeal to its target audience.
The magazine I will be analysing for this essay is Red.