For example, a budding e Business owner might search the Internet to find out how many other companies supply the same type of products and services.
This will give him an idea of how much competition is out there, and whether there is enough demand to support another company.
Tara Duggan is a Project Management Professional (PMP) specializing in knowledge management and instructional design.
For over 25 years she has developed quality training materials for a variety of products and services supporting such companies as Digital Equipment Corporation, Compaq and HP.
An executive summary usually includes a mission statement that explains the company’s primary purpose.
It lists the names of company founders and their roles as wll as office locations.
Ensure that you've done some in-depth market research to further justify the need for your product.
Market segmentation is key here - what is the key demographic you're going to target?
After learning about other businesses, write a description of how you plan to differentiate your e Business from others.
This will help you build a compelling story that investors find attractive.