Case Study Writing

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So you doubled a website’s traffic or sales, right? This is where you sell your products or services simply by saying which ones you used and how they led to the desired result.

You shouldn’t just say “our online marketing services led to these results.” Instead, you should say “it was a combination of a three-month dedicated social media campaign focusing on Facebook & You Tube and five months of link building that led to an increase in rankings plus brand exposure that led to these results.”While people like stories, case studies do not have to be fit into story form every time.

For those just getting to know your business, they provide a brief, relevant overview of what your product or service offers; they give those further down the funnel the final push with a story they can relate to; and they delight your existing customers by exhibiting their success.

Ultimately, case studies make your business easier to relate to.

Be sure that your case studies are organized and easy to find.

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You will put a lot of time and effort into your case studies, to create a tool that you can use again and again with your business.

Sometimes, being so deeply involved in this process doesn’t enable you to be objective about the quality of your work.

No one really likes to read one huge chunk of text, no matter how interesting and informative it might be.

Be sure to use good content formatting elements like you would with articles, blog posts, and copywriting on your website including: In addition to providing great SEO value for your case studies page, these formatting elements will help your readers (especially those that like to skim) find the most important parts of your case study and get a great impression about what your business could do for them.

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