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Then place the business in its industry and discuss your intended marketplace, including your target customers and how you'll reach them, beating your competition.
We have a number of free templates and tools to help you get started.
This section is based on our free business template and guide and steps through the various areas and information you need to include in your business plan.
It's always a good idea to include a section on what you'll do if your plans don't seem to be working out as expected -- particularly if you're planning a startup.
This is the place to insert a SWOT analysis - a discussion of the strengths, weaknesses, opportunities and threats facing your business goals.
It's appropriate to include benchmarks and a timeline.
Investors also appreciate a discussion of how your costs of development and operations fit into the timeline and when revenues enter the equation.
Length can vary from one page for a dense abstract to the venture summary style of approximately 10 pages.
Venture summaries are used in marketing your idea to venture investors and others who will respond better to charts, pictures and an evocative approach to describing your business.
For a business plan dealing with expansion, this section should detail the road map to your final goal.
In an operational business plan, human resources, contract development, corporate change and administrative reorganization can be mapped.